Alankart
Privacy & Security Policy
Last Updated:
Alankart.com ("Alankart", "we", "us", or "our") respects your privacy and is committed to protecting the personal information you provide when using our website, mobile interfaces, products, services, and marketplace facilities (collectively, the "Services").
This Privacy & Security Policy explains how we collect, use, disclose, store, and protect personal information when you visit or use Alankart.com, create an account, place an order, interact with sellers, make a payment, contact customer support, or otherwise use our Services.
By using our Services, you acknowledge that you have read and understood this Policy.
1. Information We Collect
Depending on how you use Alankart, we may collect the following categories of information.
1.1 Account Information
When you create or maintain an account, we may collect:
- Name
- Email address
- Mobile phone number
- Login credentials
- Account preferences
- Customer group or account-related information
- Information you provide when updating your profile
We do not store your password in plain text. Passwords are securely processed using appropriate cryptographic hashing mechanisms.
1.2 Order and Transaction Information
When you purchase products through Alankart, we may collect:
- Order number
- Products purchased
- Product quantities
- Prices and applicable discounts
- Coupon or promotional information
- Shipping and billing information
- Seller information associated with your order
- Order status
- Delivery information
- Return, cancellation, refund, and replacement information
- Payment status and transaction references
1.3 Address Information
To process and deliver your orders, we may collect:
- Recipient name
- Address
- City
- State
- Postal/PIN code
- Country
- Mobile number
- Delivery instructions
- Related location information necessary for delivery or address services
If you voluntarily provide precise location information through a browser or device feature, we may use it only for the purpose explained to you at the time of collection.
1.4 Payment Information
Payments may be processed through third-party payment service providers.
Depending on the payment method, Alankart may receive information such as:
- Payment method
- Payment status
- Transaction ID
- Payment/order reference
- Payment gateway response
- Refund information
- Limited payment-related metadata
Payment information is processed by the relevant payment service provider according to its own terms and privacy practices.
1.5 Device and Technical Information
When you access Alankart, certain technical information may be automatically collected, including:
- IP address
- Browser type
- Device type
- Operating system
- Approximate location derived from technical information
- Pages or services accessed
- Referring URL
- Date and time of access
- Session information
- Security and diagnostic information
This information may be used for security, fraud prevention, performance monitoring, analytics, and improving our Services.
1.6 Communications
If you contact us, we may retain:
- Your name
- Contact information
- Customer/order information necessary to identify your account
- Your communication
- Attachments or information you voluntarily provide
- Customer support history
2. How We Use Your Information
We use personal information only for legitimate business and service purposes, including:
2.1 Providing Our Services
- Create and manage customer accounts
- Process orders
- Process payments
- Coordinate fulfilment and delivery
- Manage returns, refunds, cancellations, and replacements
- Provide customer support
- Maintain order history
- Provide account-related services
2.2 Security and Fraud Prevention
- Detect suspicious activity
- Prevent fraudulent transactions
- Protect customer accounts
- Protect our systems
- Investigate security incidents
- Prevent abuse of promotional offers
- Detect unauthorized access
2.3 Service Improvement
- Improve website functionality
- Improve performance
- Understand how customers use our Services
- Diagnose technical problems
- Improve product and shopping experiences
2.4 Communications
We may contact you regarding:
- Orders
- Payments
- Delivery
- Returns
- Refunds
- Account security
- Service-related notifications
- Important changes to our Services or policies
3. Cookies and Similar Technologies
Alankart may use cookies and similar technologies to operate and secure the website.
Cookies may be used for:
- Authentication
- Maintaining sessions
- Shopping cart functionality
- Checkout functionality
- Security
- Remembering preferences
- Performance monitoring
- Analytics
- Improving user experience
Some cookies may be essential for the operation of the website and cannot be disabled without affecting functionality.
You may control cookies through your browser settings where supported.
4. How We Share Information
We do not sell your personal information as a commodity.
We may share information when necessary to provide our Services, operate our business, comply with law, or protect our users and systems.
4.1 Sellers
Where Alankart operates as a marketplace, relevant order information may be shared with the seller responsible for fulfilling your order.
- Order fulfilment
- Product dispatch
- Delivery coordination
- Customer service
- Returns and replacements
4.2 Delivery and Logistics Providers
We may share necessary information with courier, logistics, and delivery partners.
- Recipient name
- Delivery address
- Contact number
- Order/reference information
4.3 Payment Service Providers
Payment information and transaction details may be shared with or processed by payment gateways and payment service providers.
- Authorize payments
- Confirm transactions
- Process refunds
- Detect payment fraud
- Resolve payment disputes
4.4 Technology and Service Providers
We may use trusted service providers for operational and technical functions.
- Hosting
- Cloud infrastructure
- SMS
- Authentication
- Analytics
- Security
- Customer support
- Database services
- Monitoring
- Fraud prevention
4.5 Legal and Regulatory Requirements
We may disclose information where reasonably necessary to:
- Comply with applicable law
- Respond to lawful government requests
- Protect our legal rights
- Investigate suspected fraud
- Prevent security threats
- Protect customers or other persons
- Enforce our terms and policies
5. Data Security
We take reasonable technical and organizational measures designed to protect personal information against unauthorized access, alteration, disclosure, destruction, or misuse.
Depending on the nature of the information and processing, these measures may include:
- HTTPS/TLS encryption
- Secure password hashing
- Access controls
- Authentication mechanisms
- Role-based access
- Database security controls
- Security logging
- Monitoring
- Backup and recovery procedures
- Server and application security controls
- Fraud and abuse detection
- Restricted access to personal information
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
You are responsible for maintaining the confidentiality of your account credentials and should immediately notify us if you believe your account has been accessed without authorization.
6. Payment Security
Alankart may use third-party payment gateways to process payments.
When you select a payment method, you may be redirected to or interact with the payment service provider's secure payment environment.
7. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including:
- Providing Services
- Maintaining transaction and order records
- Accounting and financial requirements
- Resolving disputes
- Preventing fraud
- Maintaining security
- Complying with legal and regulatory obligations
- Enforcing agreements
When information is no longer required, it may be securely deleted, anonymized, or otherwise disposed of in accordance with applicable requirements and our internal retention procedures.
Deletion of an account does not necessarily mean that every record associated with that account can immediately be deleted where retention is required by law or reasonably necessary for legitimate purposes.
8. Your Privacy Rights
Subject to applicable law, you may have rights regarding your personal information, including rights relating to:
- Accessing information concerning your personal data
- Requesting correction of inaccurate information
- Requesting deletion where legally applicable
- Withdrawing consent where processing is based on consent
- Raising a grievance concerning the processing of your personal data
- Obtaining information regarding processing of your personal data
Requests may be subject to identity verification and applicable legal limitations.
9. Children's Privacy
Alankart's Services are intended for users who are legally capable of entering into transactions under applicable law.
We do not knowingly seek to collect personal information from children in circumstances where collection is prohibited by applicable law.
10. Third-Party Websites and Services
Our website may contain links to third-party websites, payment providers, logistics providers, social media services, or other external services.
We are not responsible for the privacy practices, security, content, or policies of third-party services.
We recommend reviewing the privacy policies of third parties before providing them with personal information.
11. Marketing Communications
Where permitted by law, we may send information about:
- New products
- Promotions
- Offers
- Campaigns
- Events
- Other Alankart services
You may opt out of promotional communications using the unsubscribe mechanism provided in the communication or by contacting us.
Transactional and security-related communications may continue even after you opt out of marketing communications because they are necessary to provide the Services.
12. Fraud and Account Security
To protect Alankart and its customers, we may monitor activity for indicators of:
- Account takeover
- Payment fraud
- Coupon abuse
- Automated abuse
- Suspicious orders
- Unauthorized access
- Other malicious activity
Where appropriate, we may suspend, restrict, or investigate an account or transaction to protect customers and the platform.
13. Data Breaches and Security Incidents
If we become aware of a personal data breach or security incident affecting personal information, we will assess and respond to the incident in accordance with applicable law and regulatory requirements.
Where notification is legally required, we will provide appropriate notifications through the required channels.
14. International or Cross-Border Processing
Depending on the service providers used by Alankart, personal information may be processed or stored in locations outside your state or country.
Where such processing occurs, we will take appropriate steps required by applicable law and our contractual arrangements with relevant service providers.
15. Changes to This Privacy & Security Policy
We may update this Policy periodically to reflect:
- Changes to our Services
- Changes to technology
- Changes to our business practices
- Changes to applicable law
- Changes to regulatory requirements
When we make material changes, we may provide notice through our website, account, email, or another appropriate method.
The Last Updated date at the beginning of this Policy indicates when it was most recently revised.
16. Contact & Grievance Redressal
If you have questions, concerns, complaints, or requests regarding this Privacy & Security Policy or the handling of your personal information, please contact us.
- Business Name
- Alankart Lifestyle
- Brand Name
- Alankart
- Website
- https://www.alankart.com
- Privacy Email
- info@alankart.com
- Grievance Email
- info@alankart.com
- Phone
- 6369948104, 9442809143
- Business Address
- No.129A/1, Kannamangalam Road, Arcot, Ranipet District, Tamil Nadu, India - 632503
For privacy-related requests, please include sufficient information to help us verify your identity and understand your request.
We will handle grievances and privacy requests in accordance with applicable law and our internal procedures.
17. Security Warning
For your protection, Alankart will never ask you to disclose:
- Your password
- OTP
- UPI PIN
- ATM/debit/credit card PIN
- CVV
- Internet banking password
Do not share such information with anyone claiming to represent Alankart.
If you receive a suspicious communication claiming to be from Alankart, contact us through the official contact information published on Alankart.com.
By continuing to use Alankart.com, you acknowledge that you have had an opportunity to review this Privacy & Security Policy.
Where applicable law requires consent for a particular processing activity, we will obtain that consent through an appropriate mechanism.